Social Network – E-Business Solution

I-SONET is the acronym for Integrated Social Networking E-business Solution – it offers a complete solution for individuals and small businesses that would like to set up an online presence and store.

I-SONET offers a simple yet FAST and EASY way to sell products via a website that has several components:

Social Media: The New And Effective Strategy Of Promotion

COMPONENT A - Social Media Promotion

Recent research confirms the fact that people are increasingly turning to social networks to get deals on products and services. Over one-third of social network users and 44 percent of Twitter users engaged with a brand through discount promotions.

Social Media and Social Network promotion gives you the power to take an active role in managing your brand by creating interactive profiles (micro websites) with your product/service information. It is a fantastic way to get the best of all worlds from a campaign – wide-scale and targeted distribution of your offer, for free. Grab this opportunity to get potential clients discussing your products, posting comments and reviews and thereby continually promoting your brand. Get the advantage of backlinks that drive more traffic to your website.

The added advantage about Social Media Promotion is that you can submit anything – Articles, Press releases, Reviews, Product launch, Announcements etc as the content.

COMPONENT B – Google App Tools

Google Apps offers simple, powerful communication and collaboration tools for business use such as Ad Sense, Ad Words, Affiliate Network, Google Analytics, You Tube to name a few.

1. Google Analytics is aimed at marketers and it is the most widely used website statistics service. Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents. Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using Google Analytics, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.

2. Google AdSense is the Google program where you can host pay-per-click ads on your Website. When someone clicks an ad, you earn money. Simple as that. One of the most impressive advantages of AdSense is that Google has a huge database of advertisers that are looking for space. Because of this huge base of advertisers, AdSense can provide you with a steady stream of advertisers that can match just about any type of content that you can think of. Advertisers are segregated based on product, service, geography, and company size. This helps to both provide local advertisement opportunities to companies, as well as provide your site with relevant content.

3. Google Affiliate Network connects advertisers and publishers who want to increase sales and drive leads through affiliate marketing. As an advertiser using Google Affiliate Network, you’ll discover pre-screened publishers who can refer consumer traffic to you. As a publisher, you can market your site to advertisers in the network; if selected to participate in an advertiser’s program, you’ll earn a percent of sales or a referral bounty.

Google Affiliate Network offers:

4. YouTube.com offers the perfect platform for cheap advertising with a wide potential distribution. Any type of business can benefit from using online videos – from B2B, to retail, to the technology sector.

The three main goals for corporate YouTube videos:

Inform: These videos inform the viewer about the company or industry (i.e. a mission statement or company news).

Educate: These are meant to service the viewer in some way (i.e. a “how-to” video or product demo).

Entertain: Of course, this type of video is pure entertainment (i.e. Allen’s travel video, to follow) – but the best also help build a relationship with your target customer.

COMPONENT C – Online Catalogue / Shopping Cart with Online Payment Gateway

A stand alone solution for your online business and get the following for FREE along with our social media ready e-business solution.

- A Malaysian Country Code Domain name – example: yourstore.com.my – WORTH RM100.00

- 1GB Email and Web Server hosting – WORTH RM188.00

- SME ready Payment gateway from Ipay88 – WORTH RM988.00

The I-SONET Solution – Catalogue Component (within minutes) allows you to do the following:

1. Make changes to the Catalog HOME page

2. Set up Company Name / Theme / Upload Company and Billing Logo

3. Set up Payment options – Ipay88 / Paypal and Offline Order Processing

4. Set up Delivery and Admin Rates

5. Update Terms of Use

6. Create Product Categories

7. Upload unlimited number of products

8. View Order Listing

9. Change and update Password

I-SONET offer a fast and easy way for your to start selling online. Updating content – be it product information or price is via a simple yet SECURE Admin-Login procedure.

There is no limitation on the number of products that you can sell online!

Get to accept payment immediately via Paypal either in Ringgit Malaysia or United States Dollar. In addition, our social media ready shopping cart solution comes with an Ipay 88 Merchant account that allows you accept payment via:

COMPONENT D – Search Engine Optimization / Search Engine Marketing

Search Engine Optimization (SEO) is designing, writing and coding your entire website so that there is a good chance that your websites will appear at the top positions of search engine queries for your selected key words and key phrases. Search engine optimization is an involved and continual process of analysis, evaluation, and experimentation with your website to maximise both the quantity and quality of traffic coming to your site from the major search engines.

SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Another SEO method to promote a site is to increase the number of backlinks, or inbound links.

Search Engine Marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion. SEM is utilizing various means of “marketing” a person’s website in order for it to become more relevant in regard to search engine searches and their rankings. Social Media Promotion is a sample of SEM.

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