Online Brand Audit Services
Did you know that a competitor or fraudster is able to register a domain name using your registered brand name and intellectual property in a matter of minutes? How can your company minimize online brand risk, and what can be done to protect your business from Internet identity theft and brand abuse?
One of the biggest DANGERS that your online presence faces is Identity theft or the Phishing of your online brand and reputation. The danger is so REAL but many companies be it a small enterprise or corporation or big multination have yet to conduct an assessment of the potential threat to their Intellectual Property (IP) or Registered Brands.
The sudden popularity of the internet and in particular the explosive growth of social media website, online threats to your business are more REAL than ever before…
Digital Smartland offers distinct services under our online brand audit services. The following is offered at various service levels suitable for both start-ups, small and medium sized businesses and enterprises as well as large corporations and Multinationals.
| The objective of our service is clear – to provide you with a CLEAR assessment of the potential risk, threat and abuse of your online brand and reputation. The potential risk is clear and present – and the threat or damage to your online brand can be via domain name and website identity theft, online brand abuse and bad or negative social media mention. |
Why protect your online brand?
There are many more reasons for protecting your online brand or registered brand:
1. Phishing and Identity theft
Phishing via Email of your registered name, brand name and intellectual property for financial gain. Identity theft leads to lost of trust by customers and consumers to your online brand. A copied website with a similar domain name can be used to collect vital private information and used for personal financial gains by the abuses. Many techniques is used, including SMS messages, malicious code or malware may be introduced to the “copied” or “fake” website.
2. Counterfeiting and Brand Abuse
Counterfeit and unauthorized sale of your registered trademark and internet brand leads to many consequences in particular loss of revenue.
1. Diverting potential business or consumer traffic from its intended destination and thus reducing potential sales leading to loss of revenue
2. Mislead consumers and exposes your company or corporation to financial and legal liability due to poor quality or imitation goods.
3. Negative or bad comments on your brand
Imagine, what would the impact be for the following:
- Negative comments about your online brand and registered products posted by a competitor.
- Leak of business information via social media website by a irresponsible staff or employee.
- Inappropriate comments or views about your brand by staff or employee.
- Posting of demeaning video about your product or brand by a disgruntled staff or ex-staff.
Allow Digital Smartland and our qualified and experienced technical partners to audit your online brand and reputation and thereby get an assessment of the threats and risk to your online brand reputation and business.
Bad things do happen – even to large corporations and multinationals…
So, talk to us and allow us to help you with your online brand threat and risk needs.
Let us help you to better manage and govern your online brand, registered brand or intellectual property.
INTERESTED? Drop us an email and we will be in touch promptly. Contact Us NOW!
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